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Improve The Look Of Your
Home To Improve Its Sale
During the last few years,
sellers who staged their homes for sale reaped huge
profits. It was a seller's market in which buyers
grossly outnumbered sellers. There were plenty of
buyers who were willing to pay a premium for a home
that looked like a dream. But, the market has changed.
Will staging still payoff for sellers in a today's
softening real estate market?
Some sellers will shun the
idea of fixing up their home for sale because the
upside potential, or return on the dollars invested,
is limited. When the market is racing upwards, it's
easy for sellers to justify putting money into
preparing their homes for sale. But, why make the
effort if the potential reward is diminished?

The best reason to
consider improving the look of your home before
marketing it is to improve your chances of selling in
a more challenging market. Most buyers are turned off
by a messy, dirty, tired-looking home. This is
particularly the case when there are plenty of
listings to choose from, as there are in many areas
today.
Some staging projects --
like painting and changing worn floor coverings --
usually do payback a premium on the amount invested.
But, even if you were to only recoup the money you
invested, it would be worth the effort if it improves
your chance of selling and reduces the amount of time
you're on the market.
It may be even more
important to stage your home in a softening market
than it is in an extremely low inventory seller's
market, such as the one we are leaving. Most buyers
have difficulty envisioning how a house will look
cleaned up. First impressions are lasting. If your
home smacks of deferred maintenance, it will leave a
negative impression with most buyers.
HOME SELLER TIP:
Staging your home for sale needn't cost you a fortune.
There's a lot you can do yourself to improve the
appeal of your home. If you've lived in your home for
several years, you probably have too many possessions.
De-cluttering the living space does wonders to enhance
the appearance.
Pack up knick-knacks and
family photos. They are distracting. Remove excess
pieces of furniture, particularly small pieces like
end tables and footstools. A lot of small rugs make a
room look smaller. Consider removing some or all of
them.

House and outdoor plants
add warmth and interest. But, avoid arrangements of
small pots. One large plant, or large planted pot, is
usually preferable to a lot of little pots.
Pay attention to the
traffic flow in your home. Furniture should be
arranged so that prospective buyers will have an easy
time navigating your home. Buyers should be able to
walk through a room without being impeded by a piece
of furniture.
In most cases, the bigger
a home appears the better. If your hallways are
narrow, remove furniture to create a more spacious
appearance. Under furnished is often better than
over-furnished. You should strive for a spare, but not
bare, look.
After living in your home
for years, you may have difficulty transforming it
from cluttered to inviting on your own. It helps to
engage a neutral party to assist you. A few hours
spent with a decorator who specializes in helping
sellers fix up their homes for sale may be all that's
required to plan the transition.
THE CLOSING:
Curb appeal is important, so make sure that your
home creates a good first impression when viewed from
the street. Some buyers won't even consider buying a
home unless it looks appealing on the outside.
Article
written by Dian Hymer
Dian Hymer
is author of "House Hunting, The Take-Along Workbook
for Home Buyers," and "Starting Out, The Complete Home
Buyer's Guide," Chronicle Books.
Distributed by Inman News Features |